Hello, Friends of LARRY TRONCO!
I wanted to make a more formal post on this blog, www.larrytronco.blogspot.com, just as a quick summary of the last 15 years of LARRY TRONCO. Then as I was starting out, I felt that it would be much better to write it as a letter because after all, you were not just his ex-colleagues in advertising, co-artists in the very young Philippine Art Scene, or ex-students at the University of Sto. Tomas where he once was a professor, or ex-employees in his graphic design studio in Bel-Air, Makati. You were all his dear friends!
Related Post :
Prof. Larry Tronco with National Artist Victorio Edades
Prof. Larry Tronco with Dean Victorio C. Edades.....Read More
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LARRY TRONCO : The 1970s to 1985
I wanted to make a more formal post on this blog, www.larrytronco.blogspot.com, just as a quick summary of the last 15 years of LARRY TRONCO. Then as I was starting out, I felt that it would be much better to write it as a letter because after all, you were not just his ex-colleagues in advertising, co-artists in the very young Philippine Art Scene, ......Read More
I wanted to make a more formal post on this blog, www.larrytronco.blogspot.com, just as a quick summary of the last 15 years of LARRY TRONCO. Then as I was starting out, I felt that it would be much better to write it as a letter because after all, you were not just his ex-colleagues in advertising, co-artists in the very young Philippine Art Scene, or ex-students at the University of Sto. Tomas where he once was a professor, or ex-employees in his graphic design studio in Bel-Air, Makati. You were all his dear friends!
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| Larry Tronco - 1929-1985 |
From the time I set up the Larry Tronco Facebook Page in 2011, there have been a lot of comments posted on the page about how great a professor my late dad was. My heart is so full seeing all those posts describing how he was prior to my coming into this world.
By the time I was born, Larry Tronco was still teaching in UST. I am still trying to look for the files when my dad actually left his job as a professor in UST. My hunch is that it was about 1970.
Just as a quick overview to those pre-martial law days, we were living in Makati then. Dad had a graphic design studio which did a lot of the designs and layouts for Pepsi-Cola. LARRY TRONCO was always a Pepsi guy. We never had a bottle of Coca Cola in our house.
The advertising and graphic design work under Tronco Design Studio was at its peak in 1973 to 1975. Employed in the studio were some of his best students in UST. Most of the work revolved around Pepsi though there were other jobs from other clients like the French embassy and a few real estate companies.
Though the graphic design studio was on the upswing, a major decision took a turn one day in 1975 when we packed our bags and put other stuff in boxes to board a ship to Bacolod, Negros Occidental.
In Negros Occidental, where my late dad really came from, he got himself busy with farming and with his involvement in the local art scene.
In 1977, he started an outdoor advertising company, Tronco & Associates, which eventually became a corporation as Tronco Advertising Co., Inc. in 1979. The advertising company did billboards for Pepsi and San Miguel Beer (and other SMC products) all over the Visayas and Mindanao.
By the time I was born, Larry Tronco was still teaching in UST. I am still trying to look for the files when my dad actually left his job as a professor in UST. My hunch is that it was about 1970.
Just as a quick overview to those pre-martial law days, we were living in Makati then. Dad had a graphic design studio which did a lot of the designs and layouts for Pepsi-Cola. LARRY TRONCO was always a Pepsi guy. We never had a bottle of Coca Cola in our house.
The advertising and graphic design work under Tronco Design Studio was at its peak in 1973 to 1975. Employed in the studio were some of his best students in UST. Most of the work revolved around Pepsi though there were other jobs from other clients like the French embassy and a few real estate companies.
Though the graphic design studio was on the upswing, a major decision took a turn one day in 1975 when we packed our bags and put other stuff in boxes to board a ship to Bacolod, Negros Occidental.
In Negros Occidental, where my late dad really came from, he got himself busy with farming and with his involvement in the local art scene.
In 1977, he started an outdoor advertising company, Tronco & Associates, which eventually became a corporation as Tronco Advertising Co., Inc. in 1979. The advertising company did billboards for Pepsi and San Miguel Beer (and other SMC products) all over the Visayas and Mindanao.
Larry's main clientele were the ad agencies in Manila, old friends from his J. Walter Thompson days who by now were senior executives.
Outdoor advertising was what kept Larry busy until 1985. He was busy to a point that he would only paint occasionally and have a few exhibitions.
Early in 1985, through a biopsy done in Manila, it was found out that my dad had amyloidosis. Amyloidosis is a rare disease which to this day has no cure.
From that biopsy in Manila, Larry Tronco went back to Bacolod hoping to recuperate. The deterioration of his health was quick and he succumbed to the illness by end of September in 1985. He was 56 years old when he passed away.
I hope to put in more details as the days go by so please feel free to check on this blog every now and then as well as Larry Tronco's Facebook Page.
Until then, stay safe, Friends of LARRY TRONCO!
Outdoor advertising was what kept Larry busy until 1985. He was busy to a point that he would only paint occasionally and have a few exhibitions.
Early in 1985, through a biopsy done in Manila, it was found out that my dad had amyloidosis. Amyloidosis is a rare disease which to this day has no cure.
From that biopsy in Manila, Larry Tronco went back to Bacolod hoping to recuperate. The deterioration of his health was quick and he succumbed to the illness by end of September in 1985. He was 56 years old when he passed away.
I hope to put in more details as the days go by so please feel free to check on this blog every now and then as well as Larry Tronco's Facebook Page.
Until then, stay safe, Friends of LARRY TRONCO!
Lloyd Tronco
Related Post :
Prof. Larry Tronco with Dean Victorio C. Edades.....Read More
----------
I wanted to make a more formal post on this blog, www.larrytronco.blogspot.com, just as a quick summary of the last 15 years of LARRY TRONCO. Then as I was starting out, I felt that it would be much better to write it as a letter because after all, you were not just his ex-colleagues in advertising, co-artists in the very young Philippine Art Scene, ......Read More
byLloyd Tronco
in 1970s, 1980s, Advertising, Art, Bacolod, Featured, Friends, Graphic Design, Larry's Students, Negros Island, Outdoor Advertising, Pepsi
3:39 PM
LARRY TRONCO : The 1970s to 1985
Hello, Friends of LARRY TRONCO ! I wanted to make a more formal post on this blog, www.larrytronco.blogspot.com , just as a quick summary o...
